Cooperative Economics | "Impact-First" Investing | Transformative Leadership

Innovative Companies Change their Customers: My CPA Co-op Experience

Michael Schrage’s insight about how innovative companies change their customers has stuck with me. And it’s changed the way I understand the work my organization does. Successful innovations go beyond the quid pro quo; they’re targeted investments in the customer’s future value.  Most customers believe that “the market” sets the terms of engagement for service […]